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<ill_logic>
I feel like Sandstorm could benefit from a video with a diagram showing what exactly is happening. I'm having the darndest time succinctly explaining it to non tech people. I'm sure someone else could do a better job but if it's that hard most of us won't do such a good job.
<ill_logic>
I suspect that this awful marketing term "cloud" might not actually be so awful. "Run your own server" "eh?". " Have your own cloud." "Ah, okay."
<ill_logic>
But I haven't tested that extensively.
<ocdtrekkie>
Having your ownCloud seems like an already well-tread-upon marketing direction. :P